一个人带火一座城,个人魅力难持久，旅游经济需多元驱动

三、菏泽南站广场郭有才

3、GUO YOUCAI FROM HEZE SOUTH STATION Guo Youcai from Heze South Station Square

四、怀化理发师晓华

4、HUAIHUA BARBER XIAOHUA

五、李子柒回归，四川文旅“一个打十个

5.LI ZIQI RETURNS,SICHUAN CULTURE AND TOURISM"ONE BEATS TEN"

Some experts believe that Li Ziqi's videos tell touching stories by showcasing pastoral scenery and the production process of China's intangible cultural heritage, creating an emotional atmosphere deeply rooted in traditional Chinese culture, elevating from the level of family ethics to the expression of national emotions. During Li Ziqi's three years of retirement, his works still maintained high views and played a crucial role in spreading traditional Chinese culture.

六、总结

SUMMARY

1、情感共鸣是短期爆火的催化剂：

1. Emotional resonance is a catalyst for short-term explosion:

今年爆火的网络达人如王婆、诺米、郭有才和李晓华等，都通过各自的方式激发了短视频用户的情感共鸣，从而带动了相关城市和地区的旅游热度。这种情感共鸣虽然能够迅速吸引大量关注，但往往受限于短视频传播的大起大落和受众面小的特点，难以与地方特色深度结合，因此难以形成持久的旅游经济效应。

This year's popular internet influencers such as Wang Po, Nomi, Guo Youcai, and Li Xiaohua have all stimulated emotional resonance among short video users in their own ways, thereby driving the touri heat of related cities and regions. Although this emotional resonance can quickly attract a large amount of attention, it is often limited by the ups and downs of short video dissemination and the all audience size, making it difficult to deeply integrate with local characteristics and thus difficult to form a lasting touri economic effect.

2、情绪带动旅游经济具有局限性：

2. Emotionally driven touri economy has limitations:

依靠情绪带动的旅游经济往往缺乏持续性和稳定性，容易受到市场波动和受众兴趣变化的影响。即便有成功案例如丁真珍珠带火的理塘，其成功也离不开官方背书和多元化的旅游产品开发，而非单一的情绪锚点。

The touri economy driven by emotions often lacks sustainability and stability, and is susceptible to market fluctuations and changes in audience interest. Even with successful cases such as Ding Zhen's pearl fueled Litang, its success cannot be separated from official endorsement and diversified touri product development, rather than a single emotional anchor.

3、产品运营是长久发展的关键：

3. Product operation is the key to long-term development:

对于文旅目的地而言，产品运营是核心所在。从市场化思维出发，通过吸引力打造、主题产品设计、游憩路线规划、景观提升和建筑设计等一系列过程，共同构成完整的旅游景区规划设计架构。没有优质的产品作为支撑，任何营销活动都将是虚有其表，难以形成持久的经济效益。

For cultural and touri destinations, product operation is the core. Starting from market-oriented thinking, a complete touri scenic spot planning and design framework is formed through a series of processes such as attraction creation, theme product design, recreational route planning, landscape enhancement, and architectural design. Without high-quality products as support, any marketing campaign will be superficial and difficult to generate lasting economic benefits.

4、内容运营成为新时代的关键：

4. Content operation has become the key to the new era:

随着全民热衷出行分享和文旅内容产出的增长，内容已成为用户获取旅游信息和决策参考的重要来源。文旅行业已进入3.0内容运营时代，要求文旅规划师在规划过程中注重内容的创新和优化，以吸引和留住游客。

With the increasing enthusia of the public for travel sharing and the production of cultural and touri content, content has become an important source for users to obtain touri information and decision-making references. The cultural and touri industry has entered the era of 3.0 content operation, requiring cultural and touri planners to focus on content innovation and optimization in the planning process to attract and retain tourists.

Although 'one person leading the fire of a city' can quickly increase the city's popularity, in order to achieve long-term prosperity of the touri economy, it is necessary to build a diversified and sustainable development model. By deeply exploring cultural connotations, developing natural landscapes, innovating festival activities, promoting art touri, facilitating industrial integration, and strengthening policy guidance and social participation, a touri economic system with multi-point support can be formed. In this way, even after personal charm gradually fades, the city can still continue to attract domestic and foreign tourists with its rich touri resources and unique charm, achieving sustainable development of the touri industry.